Dog Food Manufacturer Donates 57,920 Pounds of Kibble to Pet Rescues In Need

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OBOL 2Natural Balance Pet Foods, Inc. recently took part in Feed the Need, a generous donation program to help two Los Angeles area pet rescues. For every “like” Natural Balance received on their Facebook page between May 31st and June 30th, 2013, one pound of pet food was donated to either I.C.A.R.E. or Operation Blankets of Love (OBOL). By the end of the campaign, 17,920 pounds of food was donated to I.C.A.R.E. and 40,000 pounds was donated to Operation Blankets of Love, totaling 57,920 pounds of Natural Balance dog and cat food that helped thousands of pets in need.

I.C.A.R.E. (Into Canine Adoption, Rehabilitation and Education) is a non-profit, no kill dog rescue. They save dogs at risk of being euthanized from shelters, as well as abandoned, abused, and stray dogs. They are a 100% volunteer run and supported organization that cannot survive without the help of loving fosters, volunteers, and benefactors. I.C.A.R.E. received 7 pallets of Natural Balance Organic Dry Dog Food and 140 bags of Natural Balance Limited Ingredient Diets® L.I.D. Lamb and Brown Rice formula through Feed the Need, totaling $22,400 in donations.

Operation Blankets of Love (OBOL) is an award-winning non-profit public charity. They collect, transport and distribute recycled and new pet-related items to comfort stray, sick, neglected and abused homeless animals in shelters, rescue groups, sanctuaries and foster groups. In addition, as an Emergency Response Team, they partner with those organizations to provide relief and comfort to animals that are displaced or endangered by catastrophe. Operation Blankets Of Love received 7 pallets of Natural Balance Organic Dry Dog Food and 13 pallets of Natural Balance Indoor Ultra Rabbit & Salmon Meal Premium Formula cat food, totaling $37,500 in donations.OBOL 1

Feed the Need was an innovative campaign that raised awareness of animal welfare through social media, and is just one of the many ways Natural Balance lives up to Van Patten’s motto of “Help me help animals”, which is written on every bag of his food. For more information on I.C.A.R.E. and Operation Blankets of Love, visit and

For more information about Natural Balance, its Buy With Confidence™ program and its unique product line, please visit