Dog News

Fashion Show to Benefit Senior Dogs


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Sherri Franklin of Muttville
Sherri Franklin of Muttville

In three days, the third annual canine couture catwalk event, Haute Dog SF 3, will be held in San Francisco to benefit Muttville Senior Dog Rescue. This premier event will bring together leaders in both the fashion world and rescue world in a unique way.

Haute Dog SF 3 will take place on Friday, February 7th, from 5:30-8:30 p.m., at the San Francisco Design Center, Galleria Atrium, 101 Henry Adams Street in San Francisco’s Showplace Square.

Some of the Bay area’s most prominent interior designers will create outfits for the doggie models to wear down the runway, using fabrics provided by showrooms at the San Francisco Design Center (SFDC), a sponsor of the event, along with the Luxury Marketing Council of San Francisco, Interiors California and San Francisco magazine.

Haute Dog SF 3 will be hosted by local fashion icon and clothier Mr. Wilkes Bashford and will also offer drinks, bites and raffles from Bay Area hospitality sponsors, as well as Posh Pup Lane, a shopping emporium of doggie delights featuring unique pet products, services, specialties and gifts.

Marketing Director, Rhonda Hirata, remarked on the event:

“Our local design community really knows how to ‘put on the dog’-especially a good cause. It’s fascinating to see how the interior designers and SFDC showrooms collaborate to create designer attire for San Francisco’s most stylish of dogs, and highlight this one-of-a kind event to build awareness of the plight of many senior dogs.”

Previous events have been extremely successful, with last year’s event having been sold out! In fact, last year saw more than 700 dog, design and fashion fans show up and more than $40,000 was raised for charity.HauteDog5 (2)

This year, the beneficiary of such money will be Muttville Senior Dog Rescue, a nonprofit organization dedicated to improving the lives of senior dogs through rescue, foster, adoption and community. The organization’s founder and director, Sherri Franklin, describes their mission as “to change the way the world thinks about and treats older dogs (aged seven years and older), and create better lives for them through rescue, foster, adoption and hospice.”

***For further details or to order tickets, visit

***For Life with Dog’s previous story about Muttville Senior Dog Rescue and Sherri Franklin’s work, see Senior Dogs Get a Second Chance at California Rescue


Muttville Senior Dog Rescue is a San Francisco-based nonprofit, 501(c)(3) organization dedicated to improving the lives of senior dogs through foster, adoption, education, and community. Sherri Franklin, a longtime animal advocate and rescue worker, started Muttville in 2007. On a local level, Muttville rescues senior dogs and finds them new homes or gives them hospice. On a global level, Muttville provides information about caring for older dogs and support for people who do. Through associations with shelters and other animal organizations, Muttville finds senior dogs that have been given up and are not likely to find adopted homes. Through outreach and networking, Muttville has rescued more than 2000 senior dogs.


San Francisco Design Center (SFDC) is the West’s best destination for fine home furnishings and accessories. Sitting at the heart of the San Francisco’s Design District (known as Showplace Square), the SFDC is comprised of three buildings; the Showplace, Galleria, and Garden Court. Together they house over 100 beautifully curated showrooms representing over 2,000 manufacturers including the best name brands in furnishings, accessories, flooring, wall coverings, fabric, lighting, kitchens, baths, closets, fine art and antiques. SFDC is a member of Design Centers International, the Decorative Furnishings Council, and the Sustainable Furnishings Council.


The Luxury Marketing Council, a business organization of CEOs and senior sales and marketing practitioners, is considered the global leader in the rapidly-growing arena of luxury marketing and the “Gold Standard” for the intelligent exploration of best marketing practices and trends in the luxury marketplace. Council brings together San Francisco’s smartest and most innovative marketers of luxury products and services to explore best practices, critical issues and trends. The result is a “spontaneous combustion that provides Council members with a unique platform for growing revenue, share-of-wallet and loyalty of the luxury market’s best customers…the 4 + million individuals in the U.S. with liquid portfolios of $1,000,000 or more.